How can I improve email deliverability?
Improving email deliverability is crucial for ensuring that your emails reach their intended recipients, especially with providers like Gmail that have strict filtering measures. Implementing SPF, DKIM, and DMARC records is essential for enhancing your email deliverability and preventing your messages from being marked as spam.
Set Up SPF and DKIM Records
Log in to your cPanel account.
Navigate to Email Deliverability in the Email section.
Click Manage next to your domain.
Install the suggested SPF and DKIM records.
These steps only apply if your domain points to Elitehost's name servers. If you are using external DNS (such as Cloudflare), the DNS records will need to be copied into their DNS zone.
Sender Policy Framework (SPF)
SPF is a DNS record that specifies which mail servers are authorised to send emails on behalf of your domain. When an email is sent, the receiving mail server checks the SPF record to verify that the sending server is authorised. If it is not listed in the SPF record, the email may be rejected or flagged as spam.
DomainKeys Identified Mail (DKIM)
DKIM uses public/private key encryption to attach a digital signature to your email headers. The receiving server validates this signature using a public key stored in your DNS. This process ensures that the email has not been altered in transit and confirms the authenticity of the sender.
Domain-based Message Authentication, Reporting, and Conformance (DMARC)
DMARC builds on SPF and DKIM by adding a policy record in your DNS that specifies how your domain handles suspicious emails. It provides instructions to receiving servers on how to treat emails that fail SPF or DKIM checks, enhancing protection against forged spam.
We install a default DMARC record to help you get started with this process.
Set Up SPF and DKIM Records
Follow the quick steps listed above.
Implement DMARC
Create a DMARC record in your DNS settings to specify your email handling policies. We install a default DMARC record to help you get started with this process.
Monitor Email Deliverability
Regularly check your email deliverability metrics to ensure that your emails are being received as intended.
Use tools that provide insights into your email performance and identify potential issues.
Keep Your Email List Clean
Regularly remove inactive subscribers and invalid email addresses from your mailing list to improve engagement rates.
Use double opt-in methods to ensure that subscribers genuinely want to receive your emails.
Avoid Spammy Practices
Avoid using misleading subject lines or excessive promotional language in your emails.
By following these steps and utilising SPF, DKIM, and DMARC, you can significantly enhance your email deliverability and improve the likelihood that your emails reach the inbox rather than the spam folder. If you have any questions or need assistance, feel free to reach out to our support team.
To set up SPF and DKIM records:
Set Up SPF and DKIM Records
Log in to your cPanel account.
Navigate to Email Deliverability in the Email section.
Click Manage next to your domain.
Install the suggested SPF and DKIM records.
These steps only apply if your domain points to Elitehost's name servers. If you are using external DNS (such as Cloudflare), the DNS records will need to be copied into their DNS zone.
Understanding SPF, DKIM, and DMARC
Sender Policy Framework (SPF)
SPF is a DNS record that specifies which mail servers are authorised to send emails on behalf of your domain. When an email is sent, the receiving mail server checks the SPF record to verify that the sending server is authorised. If it is not listed in the SPF record, the email may be rejected or flagged as spam.
DomainKeys Identified Mail (DKIM)
DKIM uses public/private key encryption to attach a digital signature to your email headers. The receiving server validates this signature using a public key stored in your DNS. This process ensures that the email has not been altered in transit and confirms the authenticity of the sender.
Domain-based Message Authentication, Reporting, and Conformance (DMARC)
DMARC builds on SPF and DKIM by adding a policy record in your DNS that specifies how your domain handles suspicious emails. It provides instructions to receiving servers on how to treat emails that fail SPF or DKIM checks, enhancing protection against forged spam.
We install a default DMARC record to help you get started with this process.
Steps to Improve Email Deliverability
Set Up SPF and DKIM Records
Follow the quick steps listed above.
Implement DMARC
Create a DMARC record in your DNS settings to specify your email handling policies. We install a default DMARC record to help you get started with this process.
Monitor Email Deliverability
Regularly check your email deliverability metrics to ensure that your emails are being received as intended.
Use tools that provide insights into your email performance and identify potential issues.
Keep Your Email List Clean
Regularly remove inactive subscribers and invalid email addresses from your mailing list to improve engagement rates.
Use double opt-in methods to ensure that subscribers genuinely want to receive your emails.
Avoid Spammy Practices
Avoid using misleading subject lines or excessive promotional language in your emails.
By following these steps and utilising SPF, DKIM, and DMARC, you can significantly enhance your email deliverability and improve the likelihood that your emails reach the inbox rather than the spam folder. If you have any questions or need assistance, feel free to reach out to our support team.
Updated on: 24/10/2024
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